Reklamos ir rinkodaros savaitė WAZZAP!
2008 m. lapkričio 5-7 d. Jau penktąjį kartą!
Valstybinis Vilniaus mažasis teatras, Gedimino pr. 22

KAS VYKSTA? Geriausios praktikos pavyzdžiai iš Lietuvos ir viso pasaulio.
KAS EFEKTYVU? Veiksmingų priemonių analizė.
KO GALIU IŠMOKTI? Patarimai ir išvados, kaip kiekvienas dalyvis gautas žinias gali panaudoti savo kasdieniame darbe.

3 dienos - 6 sesijos. Karšta ir koncentruota. Įžvalgoms ir įkvėpimui.

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Akimirkos iš praėjusių metų WAZZAP čia

Rekomenduoja:

LAPKRIČIO 5 D., trečiadienis 
Rytinė sesija
10.00 – 13.00 RINKODAROS EFEKTYVUMO SEMINARAS

9.30 – 10.00 Registracija, kava ir bendravimas
  
Course tutors: Gurdeep Puri and Janey Bullivant - Founding Partners: The Effectiveness Partnership

Gurdeep Puri is former Head of Effectiveness at Leo Burnett London. Janey Bullivant is former Board Planning Director at Leo Burnett London. They quit Leo Burnett and established their own marketing effectiveness consultancy in Summer 2008.

Key benefits from this workshop:

Participants will gain a deeper knowledge of the methods that are used to get to financial payback and how to setup strategic framework for marketing KPI dashboards. Also we will take them through what they need to have in place within their marketing departments in order to gauge the contribution of marketing over time.

Furthermore we will give examples of the communications model approach to help focus on the correct information from your suppliers to align with your current communications strategy.

The half day workshop will go through the follows topics:

 -The importance of marketing key performance indicators (Why they matter).

-Building a strategic framework for marketing key performance indicators (examples of success, what are the predictors of marketing success).

-Looking at measures of success (Business, Customer and Brand).

-How to create a framework.

-Measuring the sales effect top tips.

-How to calculate payback and return on marketing investment (ROMI).

-Top tips for calculating ROMI.

-Looking at longer and broader effects.

The structure of these workshops will be a half day course in the above topics. This will be interactive with worked examples within the sessions.

LAPKRIČIO 5 D., trečiadienis 

Popietinė sesija

14.00 – 17.00 B2B IR TIESIOGINĖS RINKODAROS SESIJA

Meelis Ojasild is a director, and the head of email marketing, at altex marketing oü, Estonia's leading internet marketing agency. He has developed and executed creative strategy for approximately 100 email marketing campaigns in the Baltic region, UK and Germany.
In addition to campaigns Meelis organises training and consultancy for companies and individuals who want to improve their use of email marketing. In altex marketing's experience, email is the best internet channel for direct response campaigns, especially in the Baltics where email is under-exploited. Meelis will share concrete tips and advice on how to run successful B2B email marketing campaigns. 

Tiesioginė rinkodara: situacija Lietuvoje ir dėmesio verti pavyzdžiai iš Cannes Lions
Artūras Olšauskas, Best Marketing atstovas Lietuvoje

15.15 – 15.45 Kavos pertraukėlė ir bendravimas
15.45 – 17.00 Papildomi pranešėjai iš Lietuvos

Tiesioginio laiškų siuntimo praktika
Laura Senvaitytė, atsakinga už "Itella Information" komunikaciją ir marketingą

B2B poreikio rinkodara: susidomėjimo nukreipimas į pardavimus
Jurga Sakalauskaitė, UAB "Business talk" direktorė

Tiesioginės rinkodaros patirtis iš nekilnojamo turto sektoriaus. Ko gali pasimokyti ir kiti verslo sektoriai?
Ina Gocentienė, UAB "REALS" direktorė

Šiuo metu patvirtinami papildomi atstovai iš Lietuvos.

LAPKRIČIO 6 D., ketvirtadienis 
Rytinė sesija

10.00 - 14.00 RĖMIMŲ IR RENGINIŲ RINKODAROS SESIJA

LAPKRIČIO 6 D., ketvirtadienis 

Popietinė sesija

14.00 – 17.00 PARDAVIMŲ SKATINIMO SESIJA

13.45 – 14.00 Registracija, kava ir bendravimas
14.00 – 15.15 

Jeremy Stern, Institute of Sales Promotions, UK

Examples of Europe´s Best Sales Promotion Campaigns 2006- 2007. Su atnaujinta programa!

Jeremy is a professional marketer with an extensive career that has involved many of the leading companies in the UK as well as being a speaker of great knowledge and enthusiasm.

His client experience includes Brand Manager at  Kraft where developed and launched Kenco Freeze Dried – now one of the UK’s most successful beverage brands. He then joined the UK’s leading food retailer, Tesco, as Category Marketing Manager, where he was responsible for the development of the Healthy Eating brand, NPD and various store wide promotions and initiatives.

Later Jeremy joined BT to run their product and retail marketing before establishing the Affinity Marketing Department and creating and launching BT TalkTime - the use of minutes as a promotional currency. He followed this with a move to Coca-Cola as European Promotions Director, where he was involved in the coordination of plans for Euro2000, the Olympics and internet projects including Coke Auction.

His last client side position was as Group Marketing Communications Director for COLT Telecom, before setting up in 2002, PromoVeritas Ltd as the UK’s only independent promotional verification service. It provides a judging and security service to the likes of P & G, Coca Cola, Unilever, McVities, Pernod-Ricard, Budweiser and Kraft as well as marketing consultancy work for clients such as Barclays Bank, Premier Foods and NTN Communications.

In addition to his work, Jeremy for the past four year has been the Institute of Sales Promotion’s representative for Europe and he is currently the Vice President of the Promotional Marketing Council of Europe.

15.15 – 15.45 Kavos pertraukėlė ir bendravimas

15.45 – 17.00 Atvejų analizės iš Lietuvos

-Kokios praėjusių metų kampanijos buvo geriausios?
-Kokie iššūkiai?
-Kokios strategijos?
-Kokios įžvalgos apie vartotojus?
-Rezultatai?
-Kodėl tai veikė?
-Ko kiti gali iš to išmokti?

 
Pirkti negalima atsisakyti – kur dėti kablelį lėtėjant ekonomikai?
Giedrius Juozapavičius, UAB MAXIMA GRUPĖ įvaizdžio ir komunikacijos centro vadovas

1. „Vartoti ar nevartoti?“ – hamletiškas iššūkis XXI a. vartotojui 
-Kaip laiku identifikuoti klientų įpročių pasikeitimus
-Kaip išsaugoti pardavimus mažėjant vartojimui
2. Nacionaliniai lietuviško taupymo ypatumai
-Lietuvos vartojimo tendencijos Baltijos šalių kontekste (tyrimas)
-Nenorime taupyti, bet norime turėti (analizė)
3. Efektyvaus apsipirkimo programa: apie viską pagalvota
4. Reklamuotis negalima atsisakyti – o kurgi čia slepiasi kablelis?