Data: 2009 m. birželio 17 d.
Vieta: viešbutis "Klaipėda" Vilnius
Laikas: 09.00 - 12.30
Renginys vyks anglų kalba.
Tema:
How to create user-friendly website and increase your website traffic: introduction to usability
Lektorius: Alastair Campbell, Nomensa (D. B.)
Kam skirtas seminaras
Seminaras skirtas visiems, kurie nori sukurti patogią interneto svetainę ir taip padidinti lankytojų srautą. Alaistar Campbell dėstys apie tai, kaip maži, tačiau gerai apgalvoti patobulinimai žymiai pagerina svetainės funkcionalumą, taigi padidina ir pelną.
“Best Marketing” komanda pernai dalyvavo Londone vykusiame dideliame renginyje apie skaitmeninę rinkodarą “Internet World”. Ten išklausę kompanijos “Nomensa” pristatymus, nusprendėme pakviesti jų ekspertą Alaistar Campbell į Lietuvą. Jo seminarai ypatingi savo įdomiu turiniu ir naudingais pavyzdžiais, šviežiomis temomis. Jų metu pristatomi įvairūs psichologiniai principai, kurie lemia svetainės “draugiškumą” vartotojui (user-friendly). Ar žinote, ko svetainės lankytojas ieško pirmiausia? Ką pastebi ir kaip? Į tokius ir panašius klausimus bus atsakyta seminare, kurio pobūdį geriausiai atspindi „Nomensa“ šūkis – „Humanising technology“ .
Dalyvavimo sąlygos ir registracija
Seminaro kaina
150 EUR +PVM
Apmokėjimas pavedimu pagal išankstinio apmokėjimo sąskaitą.
How to create user-friendly website and increase your website traffic: introduction to usability
About Web usability
Web usability is an approach to make web sites easy to use for an end-user, without requiring her (or him) to undergo any specialized training. The user should be able to intuitively relate the actions he needs to perform on the web page with other interactions he sees in the general domain of life, e.g. press of a button leads to some action.
The broad goal of usability can be:
• Present the information to the user in a clear and concise way;
• Give the correct choices to the users, in a very obvious way;
• Remove any ambiguity regarding the consequences of an action;
• Put the most important thing in the right place on a web page or a web application.
About workshop
You will learn how to:
• Ensure your site reflects your marketing plans
• Understand information architecture
• Deal with content audits
• Implement the principles of good design into your site
• Brief designers
• Deal with opportunities like pods, blogs and streaming video
• Improve your search engine ranking
Course content:
• Session 1 (60 minutes)
• Defining web design
• Usability methods in the design life cycle
• Understanding your audience
• Session 2 (60 minutes)
• Information architecture and navigation
• Content audits
• CMS
• Session 3 (60 minutes)
• Scanning and reading sites
• Homepage tips
• Design feedback tools
• Streaming media
• Pods, blogs and keyword
• Conclusions (10 minutes)
• Question and Answer Session (30 minutes)
About Nomensa
www.nomensa.com
Nomensa bridges the gap between usability and creativity, with full accessibility as standard. Combining psychology, visual design and technology, Nomensa produces award-winning websites and provides user experience consultancy to both private and public sector clients. Usability is key to your users being able to fulfill their online goals, in other words, user experience is everything. Working with our clients, Nomensa help achieve a highly usable website ensuring users can achieve their online goals. When people have good experiences online, you soon discover repeat journeys take place and most importantly, happy users share their experiences with others.
About speaker
Alastair Campbell is Director of User Experience at Nomensa. He holds a Psychology degree and a Master’s degree in Human Centred Computer System. Alastair is an internationally known usability and accessibility expert with over a decade of commercial experience. He has worked on some of the biggest websites in the world and is well respected amongst his peers and Nomensa’s clients. Alastair is passionate about how people use websites and works hard to ensure everything Nomensa does provides the very best experience. Alastair talks regularily about website usability and accessibility and is well known for his simple, yet effective way of communicating.
